Vocabulary
Media & advertising vocabulary for IELTS
Twenty useful words and collocations for discussing news, social media, advertising and consumers.
Media and advertising questions often ask whether advertising should be controlled, how news affects people, or whether social media is replacing newspapers. These words help you discuss influence and responsibility clearly. Look at three adverts on your phone this week and describe their techniques using list words; real observation gives you stronger ideas.
Common mistake: writing "medias". Media is already plural in form; write the media is or the media are, and social media platforms, never medias.
target audience
collocation
الجمهور المستهدف
লক্ষ্য দর্শক, লক্ষ্যভুক্ত গ্রাহক
लक्षित दर्शक
target audiens, sasaran pasar
khalayak sasaran
लक्षित समूह
ඉලක්කගත ප්රේක්ෂකයින්
ہدف سامعین
đối tượng mục tiêu
目标受众
the particular group of people an advert or product is aimed at
“The target audience for energy drink adverts is mostly teenagers.”
mass media
collocation
وسائل الإعلام الجماهيرية
গণমাধ্যম
जनसंचार माध्यम
media massa
media massa
आमसञ्चार माध्यम
ජනමාධ්ය
ذرائع ابلاغ
phương tiện truyền thông đại chúng
大众传媒
TV, radio, newspapers and the internet that reach many people
“The mass media has a powerful influence on public opinion.”
consumerism
noun
النزعة الاستهلاكية
ভোগবাদ
उपभोक्तावाद
konsumerisme
kepenggunaan
उपभोक्तावाद
පාරිභෝගිකවාදය
صارفیت
chủ nghĩa tiêu dùng
消费主义
the belief that buying more and more goods is good
“Critics argue that advertising fuels consumerism and wasteful spending.”
persuade
verb
يُقنع
রাজি করানো, প্ররোচিত করা
मनाना, राज़ी करना
membujuk, meyakinkan
memujuk
मनाउनु, राजी गराउनु
ඒත්තු ගැන්වීම
قائل کرنا
thuyết phục
说服；劝说
to make someone agree or do something by giving reasons
“Adverts persuade people that they need products they never wanted before.”
misleading
adjective
مضلّل
বিভ্রান্তিকর
भ्रामक
menyesatkan
mengelirukan
भ्रामक
නොමඟ යවන
گمراہ کن
gây hiểu lầm
误导性的
giving a wrong idea or impression
“Misleading claims about health products should be banned.”
news coverage
collocation
التغطية الإخبارية
সংবাদ প্রচার
समाचार कवरेज
liputan berita
liputan berita
समाचार प्रसारण
පුවත් ආවරණය
خبروں کی کوریج
việc đưa tin
新闻报道
the way news reports about an event or subject
“The floods received wide news coverage both at home and abroad.”
brand loyalty
collocation
الولاء للعلامة التجارية
ব্র্যান্ডের প্রতি আনুগত্য
ब्रांड के प्रति निष्ठा
loyalitas merek
kesetiaan jenama
ब्रान्डप्रतिको वफादारी
වෙළඳ නාමයට පක්ෂපාතීත්වය
برانڈ سے وفاداری
lòng trung thành với thương hiệu
品牌忠诚度
when customers keep buying the same brand again and again
“Companies use reward cards to build brand loyalty among shoppers.”
celebrity endorsement
collocation
ترويج المشاهير للمنتجات
তারকাদের দিয়ে প্রচারণা
सेलिब्रिटी द्वारा प्रचार
dukungan selebritas
sokongan selebriti
चर्चित व्यक्तिद्वारा प्रचार
ප්රසිද්ධ පුද්ගලයින්ගේ අනුමැතිය
مشہور شخصیت کی تشہیر
người nổi tiếng quảng bá
名人代言
when a famous person promotes a product
“Celebrity endorsements make ordinary products seem glamorous.”
go viral
phrase
ينتشر بسرعة كبيرة
ভাইরাল হওয়া, দ্রুত ছড়িয়ে পড়া
तेज़ी से वायरल होना
menjadi viral
tular
भाइरल हुनु, छिट्टै फैलिनु
වේගයෙන් ප්රචලිත වීම
تیزی سے پھیل جانا
lan truyền chóng mặt
迅速走红；病毒式传播
to spread very quickly online through people sharing it
“A funny advert can go viral and reach millions of viewers overnight.”
censorship
noun
الرقابة
সেন্সরশিপ, নিয়ন্ত্রণ আরোপ
सेंसरशिप, प्रतिबंध
sensor
penapisan
सूचनामाथि प्रतिबन्ध
වාරණය
سنسرشپ، احتساب
sự kiểm duyệt
审查制度
controlling or removing information the authorities think is unacceptable
“Strict censorship prevents citizens from getting accurate information.”
sensationalism
noun
الإثارة الصحفية
চাঞ্চল্য সৃষ্টি, উত্তেজনাময় সংবাদ পরিবেশন
सनसनीखेज़ी
sensasionalisme
sensasionalisme
सनसनीपूर्ण प्रस्तुति
සංවේදනාත්මකවාදය
سنسنی خیزی
chủ nghĩa giật gân
耸人听闻的报道手法
presenting news in a shocking way to attract attention
“Sensationalism in the press often exaggerates minor events.”
freedom of the press
collocation
حرية الصحافة
সংবাদপত্রের স্বাধীনতা
प्रेस की स्वतंत्रता
kebebasan pers
kebebasan akhbar
प्रेस स्वतन्त्रता
මාධ්ය නිදහස
آزادیِ صحافت
tự do báo chí
新闻自由
the right of journalists to report news without government control
“Freedom of the press is essential in a healthy democracy.”
impulse buying
collocation
الشراء الاندفاعي
আবেগের বশে কেনাকাটা
आवेग में खरीदारी
pembelian impulsif
pembelian impulsif
आवेगमा गरिने किनमेल
ආවේගශීලී මිලදී ගැනීම
بے سوچے سمجھے خریداری
mua sắm bốc đồng
冲动购物
buying things suddenly without planning or thinking
“Online flash sales encourage impulse buying.”
commercial
noun
إعلان تجاري
বিজ্ঞাপন
विज्ञापन
iklan
iklan
विज्ञापन
වෙළඳ දැන්වීම
اشتہار
quảng cáo (truyền hình, radio)
（电视或广播）广告
an advertisement on television or radio
“Commercials during cricket matches are among the most expensive to broadcast.”
social media platform
collocation
منصة تواصل اجتماعي
সামাজিক যোগাযোগমাধ্যম
सोशल मीडिया मंच
platform media sosial
platform media sosial
सामाजिक सञ्जाल मञ्च
සමාජ මාධ්ය වේදිකාව
سوشل میڈیا پلیٹ فارم
nền tảng mạng xã hội
社交媒体平台
a website or app where people share content, like Facebook
“Small businesses now sell mainly through social media platforms.”
influence
verb
يؤثّر في
প্রভাবিত করা
प्रभावित करना
memengaruhi
mempengaruhi
प्रभाव पार्नु
බලපෑම් කිරීම
اثر انداز ہونا
ảnh hưởng, tác động
影响
to affect how someone thinks or behaves
“Advertising can influence children's food choices from a very young age.”
reliable source
collocation
مصدر موثوق
নির্ভরযোগ্য সূত্র
विश्वसनीय स्रोत
sumber tepercaya
sumber yang boleh dipercayai
भरपर्दो स्रोत
විශ්වසනීය මූලාශ්රය
معتبر ذریعہ
nguồn đáng tin cậy
可靠来源
a place you get information from that you can trust
“Students should check facts against a reliable source before sharing them.”
vulnerable
adjective
ضعيف، سهل التأثّر
ঝুঁকিপূর্ণ, অরক্ষিত
असुरक्षित, संवेदनशील
rentan
mudah terjejas
जोखिममा रहेको, कमजोर
අවදානමට ලක්විය හැකි, පහසුවෙන් හානි විය හැකි
کمزور، غیر محفوظ
dễ bị tổn thương
易受伤害的；脆弱的
easily harmed or influenced
“Young children are especially vulnerable to clever marketing techniques.”
tabloid
noun
صحيفة شعبية
চটুল পত্রিকা, ট্যাবলয়েড
टैब्लॉयड अख़बार
koran tabloid
akhbar tabloid
सनसनीपूर्ण पत्रिका
ටැබ්ලොයිඩ් පුවත්පත
سستا اخبار، چٹپٹا اخبار
báo lá cải
小报
a popular newspaper with short stories, gossip and big pictures
“Tabloids focus more on celebrities' private lives than on serious news.”
regulate
verb
ينظّم، يضبط
নিয়ন্ত্রণ করা
विनियमित करना, नियंत्रित करना
mengatur, meregulasi
mengawal selia
नियमन गर्नु
නියාමනය කිරීම
ضابطے میں لانا
điều tiết, quản lý
管理；监管
to control something using rules or laws
“Governments should regulate advertising aimed at children.”